Supervision : The Art of Management
Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
Permission Marketing: Turning Strangers Into Friends, and Friends into Customers
Digital Darwinism : 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy
The Cluetrain Manifesto : The End of Business As Usual
The End of Marketing As We Know It
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Selling the Invisible : A Field Guide to Modern Marketing
The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Net Gain : Expanding Markets Through Virtual Communities
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program
Kotler on Marketing : How to Create, Win, and Dominate Markets
Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Positioning : The Battle for Your Mind
The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk
Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Opening Digital Markets : Battle Plans and Business Strategies for Internet Commerce