INDEX

Texas Legal Research

Studying Law : An Introduction to Legal Research

United States Supreme Court Judicial Data Base, Phase II: User's Guide

The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market

Building Strong Brands

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises, and Resources

Permission Marketing : Turning Strangers into Friends and Friends into Customers

The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

The Invisible Touch : The Four Keys to Modern Marketing

Designing Systems for Internet Commerce

Enterprise E-Commerce

Creating Stores on the Web

Marketing on the Internet (Marketing on the Internet, 4th Ed)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Michael E. Porter on Competition

Marketing Warfare

Principles of Internet Marketing

Making the Cisco Connection : The Story Behind the Real Internet Superpower


Copyright 2003