Rain Making : The Professional's Guide to Attracting New Clients
Marketing High Technology : An Insider's View
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Selling the Invisible : A Field Guide to Modern Marketing [ABRIDGED]
Brand Leadership : Building Assets in the Information Society
The New Positioning : The Latest on the World's #1 Business Strategy
Words That Sell : A Thesaurus to Help Promote Your Products, Services, and Ideas
The Economics of Electronic Commerce
Triggers : How to Use the Pyschological Triggers of Selling to Motivate, Persuade & Influence
The Power of Simplicity : A Management Guide to Cutting Through the Nonsense and Doing Things Right
Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
Customers.Com : How to Create a Profitable Business Strategy for the Internet and Beyond [ABRIDGED]
How to Build a Multi-Level Money Machine : The Science of Network Marketing
From Mind to Market : Reinventing the Retail Supply Chain
End of Marketing As We Know It [ABRIDGED]