Silver Linings : Selling to the Expanding Mature Market
What Kids Buy and Why? : The Psychology of Marketing to Kids
Essentials of Marketing Research
Do-It-Yourself Marketing Research
Rand McNally Commercial Atlas & Marketing Guide,1999
Case Studies in Consumer Behaviour
Marketing Research : Marketing Engineering Applications
Household Spending : Who Spends How Much on What
Contemporary Marketing Research
Customer Surveys for Agency Managers: What Managers Need to Know
Observation Research Handbook: Understanding How Consumers Live with Your Product
Best Customers : Demographics of Consumer Demand
The Effective Use of Market Research : A Guide for Management to Grow the Business
The Marketing Research Guide (Haworth Marketing Resources)
European Perspectives on Consumer Behaviour
The Baby Boom : Americans Aged 35 to 54