Beyond 2000 : The Future of Direct Marketing
257 Ways to Avoid Wasting Money in Mail Order-And Grow Richer!
Principles of Direct and Database Marketing
Talk Is Easy! : How to Make Every Conversation Payoff
Making Direct Mail Work for You : Get Great Results from All Your Direct Mail
Power Direct Marketing: How to Make It Work for You
How to Integrate Field and Phone Selling
Make Your Space Ads Pay : Using Space Advertising as Effective Direct Marketing
How to Measure Lead Generation Programs
Direct Marketing (Marketing in Action Series)
Direct Marketing and the Law : What Managers Need to Know
Profitable Direct Marketing (Marketing Toolkit Series)
The Lead Generation Enigma : Why Sales People Don't Like Sales Leads and What to Do About It!
Power Direct Marketing: How to Make It Work for You
The New Integrated Direct Marketing