The Complete Guide to Publicity : Maximize Visibility for Your Product, Service, or Organization
The Billboard Guide to Music Publicity
Spin : How to Turn the Power of the Press to Your Advantage
The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition
Dealing With an Angry Public : The Mutual Gains Approach to Resolving Disputes
Public Relations : Strategies and Tactics
Power Public Relations : How to Get Pr to Work for You
Electronic Public Relations (Wadsworth Series in Mass Communication and Journalism)
Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation
Image Marketing : Using Public Perceptions to Attain Business Objectives
Risk Issues and Crisis Management : A Casebook of Best Practice
Classics of Public Administration
On Deadline: Managing Media Relations, Third Edition
Public Relations Writing : The Essentials of Style and Format
Strategic Marketing for Educational Institutions