Market Research : A Guide to Planning, Methodology and Evaluation
Focused Interview : A Manual of Problems and Procedures
Creating Powerful Brands in Consumer, Service and Industrial Markets (Cim Professional)
Meeting of the Minds : Creating the Market-Based Enterprise
American Generations : Who They Are, How They Live, What They Think (2nd Ed)
Economics and Consumer Behavior
Look Before You Leap : Market Research Made Easy (Self Counsel Business)
Marketing Research: An Applied Orientation
Consumer Behavior (The Dryden Press Series in Marketing)
Developing International Markets : Shaping Your Global Presence (Psi Successful Business Library)
Selling to a Segmented Market : The Lifestyle Approach
Discrete Choice Theory of Product Differentiation
The American Marketplace : Demographics and Spending Patterns (American Marketplace, 4th Ed)
Seeking Customers (The Harvard Business Review Book)
Market Research Matters: Tools and Techniques for Aligning Your Business